Debbie Bryan is one of the coaches that we found this month and we did a little interview with her. She impressed us with her expertise and straightforward approach.
She started as a coach in a call centre and she fell in love with helping people find clarity and direction. After 25 years she still holds the same passion for helping her clients.
Last year she qualified as an NLP master practitioner. She is using her coaching experience, no BS and result oriented approach to bring her clients success and develop bite sized strategies so they can reach all their goals.
She has escaped from a near death outcome 12 years ago by just taking 2 steps that saved her life, she was left with badly broken leg, 2 plates and 22 screws. In that moment she realized that we are more resilient and stronger than we might tend to think. Here is what she said.
Meet Life Coach Debbie Bryan:
Name: Debbie Bryan
Pillar: The Mind
Who is this coach for: Anyone, especially entrepreneurs who want to get clarity and bite sized strategy about their business and goals.
How they can help: By using a combination of NLP, coaching, and personality styles.
First of all, how are you and your family doing in these Pandemic times?
Post pandemic we are doing great, back to normal and appreciating each other’s paths.
How does the coronavirus pandemic affect your clients? Did it affect you at all?
Massively, there was so much panic and confusion with entrepreneurs, that we started a “done with you” service, where we taught them side by side, subjects such as online marketing, sales skills and how to keep the overwhelm and panic at bay.
What are the biggest lessons that you learned in this pandemic?
Evolve Evolve!
Nothing is insurmountable, you might need to break it down into small bite size pieces, which we call “How To Eat An Elephant”, one bite at a time.
The Origin:
Tell us about you, your career, how you started with your coaching career?
I started as a Coach in a call centre 25 years ago and fell in love with helping others to get clarity and understanding.
My coaching has evolved to entreprenuers working with them to bring more revenue into the business and get a better understanding of their wants and needs to full circle back into the corporate world, helping CEO’s and managers to cope with all of today’s headaches such as hybrid working, lack of talent in the market place, and burnout.
I qualified last yeat as an NLP Master Practitioner which my clients love.
What was your biggest obstacle that you had to overcome in your life that made you who you are today?
My biggest obstacle was 12 years ago and I escaped from a near death outcome by just taking 2 steps, that saved my life.
This left me with a badly broken leg, 2 plates and 22 screws. Running a business and recovering gave me a strength and resilience I didnt realise I had.
I want everyone to understand they are stronger than they can ever imagine, however, maybe not in the same way!
The Coaching Style:
How do you innovate with coaching your clients?
One of my most successful coaching days are the Secret CEO Vip Day, an opportunity for a CEO that is struggling but wants to appear strong to the team.
On these days we completely off grid from the business and unpack all the problems, understand them and what is causing them and put them back together over one day, it is so powerful, however, as I sign an NDA I dont advertise and it is referral only. If you need it, someone will tell you to apply.
What’s unique about your coaching approach?
My clients like that I am straight talking, action taking, and don’t take any excuses, tough love, if they want to achieve something, then we make that happen for them.
I have been called the procrastination police once or twice.
What benefits do your clients get after working with you?
Clarity, direction, a bite sized strategy and results, always results.
Do you use any specific tools to be efficient with your clients?
I use a combo of NLP, 25 years of coaching, and a unique approach to personality styles.
If you understand your self, then you can make magic happen with others.
The Impact:
If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?
I want a big life and I will not settle for anything less.
Recognise that your ordinary is someone else’s extraordinary.
What is the greatest lesson you have learned in your life?
That I can do anything I really want to, If I really want to, there is always a way.
Your final thoughts?
Keep going even if times are tough, recognize what help is out there and ultimately you will win, no question.
Where Can You Find Debbie Bryan?
If you liked this interview and you would love to get clarity, get in touch with Debbie and see if you are a great fit to work together.
The best way to get in touch with her is through LinkedIn or by sending her a message on her Email [email protected]. It was an honor having this interview with her.
Asaf ‘Ace’ Mengelgrein is one of the coaches that we found this month and we did a little interview with him. He impressed us with his rawness and honesty.
Just like any great hero, his story brought him to a crossroad where he needed to decide either to end his life or begin it. He chose the latter and developed into the person he is today.
He is an impactful professional speaker, coach, and content creator on YouTube as well as other social media. His greatest challenge was learning how to get out of his own way and stop hating himself. He is a kind of a renaissance man, having 3 degrees and many passions in the arts and sciences, from writing music to understanding how we function as humans.
Probably one of his most unique attributes is his no BS approach to coaching. Here is what he said.
Meet Life Coach Asaf ‘Ace’ Mengelgrein:
Name: Asaf ‘Ace’ Mengelgrein
Pillar: The Spirit, The Mind
Who is this coach for: Anyone who wants to awaken and become aware of the truth in order to become the best version of themselves and live their life to the fullest.
How they can help: Through various tools and techniques, measuring results, using proven experiments, as well as creating LifeBook and LifePlanner.
First of all, how are you and your family doing in these Pandemic times?
Thankfully, my family fared relatively well.
My father experienced the long effects of the virus with fatigue and his hair turning ghost white and then falling out.
It is interesting times to say little of it.
How does the coronavirus pandemic affect your clients? Did it affect you at all?
No, it did not affect us much.
Within our clubs, we used Zoom often so most people were comfortable with such methods of communication.
What are the biggest lessons that you learned in this pandemic?
That’a a loaded question.
But to stay on point here, it was that people are social animals and that being forced into isolation is extremely damaging.
Social media, with all its negative attributes, swelled during this time and further exasperated the conditions that took hold around 2008 with its introduction and plethora of applications.
The Origin:
Tell us about you, your career, how you started with your coaching career?
I am 47, originally from Israel, have lived around the world and earned three degrees along the way.
From the sciences to the arts, my passions range from writing music to understanding how we function in this world and what our true purpose is.
I have had the privilege of working with my family business for many years.
This allowed me to expand into the world of personal growth and development in 2015, when I hit my bottom and realized I had to start living a life true to myself.
It simply came down to ending my life or beginning it.
I chose the latter.
Along the way I realized I have a skill to communicate well and decided to become a professional speaker, joining first a Toastmasters Club, then Lions Club, becoming the President of them and leading people and the organizations to success.
Mentoring came next as people gravitated toward my style and ability to manage challenges and goals.
I soon developed my brand of self betterment called Living Totality and created content online via YouTube and other social media platforms.
What was your biggest obstacle that you had to overcome in your life that made you who you are today?
Great question.
Learning to not hate myself was my biggest obstacle to overcome.
This was cultivated by years of not learning independence, fueled by my family’s safety net that really functioned more like a web.
My flight or flight never had to kick in so I remained flightless.
With time it all came crashing down.
That’s when I had to make the choice to live or die.
The Coaching Style:
How do you innovate with coaching your clients?
My clients have specific issues, whether communication skills, entrepreneurial challenges, or personal struggles.
I first listen carefully and then speak.
I am a no nonsense kind of coach, every word I use carries with it meaning and weight.
I do not believe in excuses and am quick to call them out.
Discipline and hard work is huge with me, so those who come to me know the deal.
I can only show the door, they must walk though it.
What’s unique about your coaching approach?
Simple, with me you best check your ego at the door.
I have a military boot camp approach to life because outside those proverbial doors life is cut throat.
If it’s hand holding you are looking for, I am not your guru.
If you’re fed up with your own b.s. then I invite you to step into the fire with me.
I got you, but you have to jump.
What benefits do your clients get after working with you?
They wake up from the delusions they have been sleeping with.
The first tenet of Living Totality is Awareness.
This is where it all begins.
Genesis 1:3 Let there be light.
Do you use any specific tools to be efficient with your clients?
Yes, Science.
Statistics and social research experiments.
Numbers do not lie.
I also incorporate the practice of creating a LifeBook to develop one’s ideal life together with a LifePlanner which teaches how to get there.
As Peter Drucker said, “what gets measured gets managed.”
The Impact:
If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?
ARE YOU LIVING TOTALITY?
Your final thoughts?
Most people are not willing to take the steps necessary to better themselves, so I ask them to do one thing… Write down their own eulogy.
If they have the courage to do it, then, and only then, will they come face to face with who they really.
If they don’t like it, they can come to me and start rewriting their perfect backstory.
Where Can You Find Asaf ‘Ace’ Mengelgrein?
If you liked this interview and you would love to start living totally, go to www.acethespeaker.com and see how Asaf can help you achieve that.
If you’d like to peak a glimpse of his coaching, check his YouTube channel.
If you’d like to connect more personally with him, you can do that through LinkedIn or by sending him a message on his email [email protected]. It was an honor having this interview with him.
Marion Nixon is one of the coaches that we found this month and we did a little interview with her. She impressed us with her dedication, expertise and wisdom.
Since her teenage years she had a passion of helping people become the best version of themselves. But, she had no idea how to do that professionally.
So the next logical thing was to follow her passion, and as an avid reader she became a librarian. But, as life does often, she got pulled in many directions away from her real purpose. Only after being retrenched from her corporate “safe job” she realized she was paid to leave something she doesn’t want to do.
That reframing (from being fired to being paid to leave a job she doesn’t want to do) showed her the power of our mind and beliefs. She started her own hero’s journey of discovery and healing her childhood trauma, she turned her aroma therapy hobby into a full time job, she learned and incorporated many modalities to help people heal from trauma. So, coming back full circle, now she helps people heal from trauma, get clarity about their purpose, and make their heart dreams come true. Here is what she said.
Meet Life Coach Marion Nixon:
Name: Marion Nixon
Pillar: The Spirit, The Mind, The Body, The Heart
Who is this coach for: Anyone who wants to live their heart dream and get clarity about their purpose in life.
How they can help: By using tools and techniques like aroma therapy, EFTs, various relaxation exercises, deep listening, as well as the ARK process framework (Accepting, Responsibility, Knowing).
First of all, how are you and your family doing in these Pandemic times?
I live alone so the lockdown period was a strain, although I maintained regular telephonic contact with friends and the internet enabled me to stay in contact with family members living far away.
The more frequent family contact brought us closer together so although it was a difficult time, it has had a positive outcome.
How does the coronavirus pandemic affect your clients? Did it affect you at all?
Other than a few people becoming ill, fortunately none critically, the biggest Impact was the inconvenience of the restrictions on movement.
The impact on me was much the same, plus the reduction of face to face appointments.
The upside was more people becoming familiar with working online.
What are the biggest lessons that you learned in this pandemic?
The importance of connection and personal support.
The antidote to trauma is feeling connected and safe with people you trust.
I saw this played out in reverse during the pandemic as the weeks of strict lockdown were very stressful for many people.
The Origin:
Tell us about you, your career, how you started with your coaching career?
From teenage years I wanted to support people to resolve their emotional issues and to improve their lives.
I had no idea how to do that so I chose librarianship as I was an avid reader.
It wasn’t really what I wanted so I tried Human Resource management but quickly realised that it entailed more paper shuffling than improving the lot of employees.
I returned to library work, this time in the corporate world, and got stuck in the proverbial ‘good job’ until I was retrenched.
When the shock wore off I realised that I had been paid to leave a job that gave me little satisfaction and could now afford to take time to figure out what I really wanted to do.
That re interpretation of my situation was transformative and I realised the power of changing the way you look at things.
I turned my hobby side hustle of aromatherapy into a full time practice and over the years trained in other modalities as well.
Through this, I learnt about trauma and the impact it has on the physical, mental, and emotional health.
I was amazed to discover that I carried signs of childhood trauma of the ‘little t’ kind.
This is emotional trauma caused by seemingly small events that have a profound negative emotional impact on children too young to be able to process the emotional overwhelm.
Instead, the child takes on a belief that they are at fault and that certain behavior or activity is unsafe.
This is stored in their unconscious mind and may not be remembered in adulthood, yet will shape how they think about themselves, the way they show up in the world, how they relate to other people, and even what career choices they make.
Having done a lot of work on reprogramming my unconscious beliefs I decided to use coaching to share my training and experience with others so they too can live to their full potential instead of being trapped by their (forgotten) past.
I’ve come a full circle, back to my early desire to help others improve the quality of their lives.
What was your biggest obstacle that you had to overcome in your life that made you who you are today?
The effects of Childhood Emotional Neglect slowed my transformational journey until I learnt about trauma and how to release the negative beliefs my childhood experience instilled in me.
It’s an on going journey but I have the tools to rapidly deal with any issues that arise.
I am now passionate about helping others free themselves of limiting beliefs so they can live to their full potential.
The Coaching Style:
How do you innovate with coaching your clients?
I’m not a conventional coach as I include mind body techniques in my coaching process.
This enables my clients to release the emotional trauma held in their bodies as well as reprogramme their limiting beliefs so they can do things differently with ease instead of struggling.
The flexibility of the tools I use enables me to offer truly personal coaching tailored to the needs of my clients rather than taking them through a set process or system.
What’s unique about your coaching approach?
I believe that everyone who feels stuck and unfulfilled has a dream that they have stopped dreaming but still lives in their heart.
I call it their heart dream.
I use my ‘build your ARK’ process to give them clarity on what they truly desire, and build the courage and confidence to live their heart dream.
The ARK process is Accepting your present situation without judgement (not acquiescence) taking Responsibility for your present life and that you are the only person who can change it, then you are able to focus on Knowing what you truly want instead and start living in alignment with that.
What benefits do your clients get after working with you?
On a personal level: Personal growth and transformation, Clarity of vision for the future, Confidence and Courage to make it happen.
On a business level: Clear direction, Strategic decisions, Personal confidence, Motivational values, Defined purpose, Inspiring vision.
These factors create a foundation for staying focused on priorities and long term vision instead of being distracted by short term seemingly good ideas.
Strategic decision making is easier when there is clarity on underlying motivating values, and understanding of how these support purpose and vision.
Clarity of purpose and vision also creates a strong basis for a brand identity which attracts and retains ideal clients.
Do you use any specific tools to be efficient with your clients?
My main tool is Emotional Freedom Techniques, the ‘s’ is there because there are various forms of EFT, and a variety of ways of using them, not a one size fits all approach!
Through deep listening, my clients feel heard at a new level and safe to process their memories and emotions.
I show my clients easy to usecalming techniques they can incorporate into their daily lives.
The Impact:
If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?
You CAN achieve that ‘impossible’ dream, and live life true to your own values.
And it’s easier than you think!
What is the greatest lesson you have learned in your life?
That I am not alone.
For a large part of my life I thought the only person I could rely on was myself.
Discovering that there is a whole world of people willing to help and support me has transformed my life!
Your final thoughts?
There are always options, even when you can’t see them.
As a mindset coach, I help you look at things from new perspectives so you can find your way to living your dream and being true to yourself.
Where Can You Find Marion Nixon?
If you liked this interview and you would love to find clarity on how you can live your own heart dream, go to www.marionnixon.co.za and see how she can help you.
If you like to connect more personally with her, you can do that through LinkedIn or Facebook. It was an honor having this interview with her.
In today’s fast paced life, nothing is more important than your mental health.
It’s crucial to prioritize your mental health just as much as you care about your physical health.
However, with busy schedules and daily stressors, it can be challenging to find time for self care.
The good news is that there are simple and effective things you can do to improve your mental well being.
In this article, we’ll explore seven practical steps you can take live a happier, more fulfilling life.
So, let’s dive in and discover how you can prioritize your mental well being today!
7 Things to Improve Your Mental Wellbeing:
1. Practice Self Care.
Self care is essential for mental well being.
It involves taking the time to do things that make you feel good and healthy at the same time, such as getting enough quality sleep, eating a healthy diet, and exercising regularly.
It’s also important to set aside time for hobbies and relaxation, such as reading, practicing yoga, or spending time outdoors.
2. Connect with Others.
Connecting with others is your primary need as a social being.
Social support helps you feel connected, validated, and understood.
Spend time with friends and family, join a club or group that interests you or volunteer in your community.
Gratitude involves focusing on the positive things in your life, rather than dwelling on the negative.
Practicing gratitude can help improve your mood, increase positive emotions, and enhance your overall sense of well being.
Write down things you are grateful for, or take time each day to reflect on the good things in your life.
Here is a video by Life Coach Code you can watch that will help you feel thankful for being alive.
7. Take Care of Your Physical Health.
Physical health and mental health are interconnected.
In fact, every pillar is connected to each other, your spiritual, mental, physical, emotional, and any other type of health adds or subtract to the health of every other pillar.
Mental health and addiction are two complex issues that can affect anyone at any time, regardless of age or background.
Those who struggle with both mental illness and addiction are often diagnosed with a dual diagnosis or co occurring disorder.
A dual diagnosis can make treatment more challenging, and it is important for individuals, their loved ones, and the community to understand what it means and how it is treated.
What is a Dual Diagnosis?
A dual diagnosis refers to the co occurrence of a mental health disorder and substance abuse or addiction.
Mental health disorders can include depression, anxiety, bipolar disorder, schizophrenia, and post traumatic stress disorder (PTSD).
Addiction or substance abuse can be from alcohol, drugs, or even behavioral addictions such as gambling or sex addiction.
A dual diagnosis can make treatment more challenging, as both conditions must be addressed simultaneously.
How Common is Dual Diagnosis?
Dual diagnosis is more common than one would think.
This means that it affects about 3.5% of the U.S. population.
Treatment for dual diagnosis often involves a combination of medications, therapy, and lifestyle changes.
Diagnosis
Medical history and physical examination:
This involves obtaining a detailed history of the patient’s symptoms and medical history and performing a physical examination to identify any signs of illness or disease.
Diagnostic tests:
These may include laboratory tests, imaging studies (such as X rays or CT scans), and other specialized tests to help identify the underlying cause of the patient’s symptoms.
Consultation with specialists:
Depending on the condition, a specialist may be consulted to help with the diagnosis and treatment.
Treatment
Medications:
Depending on the condition, medications may be prescribed to treat symptoms, manage underlying conditions, or prevent complications.
Surgery:
In some cases, surgery may be necessary to treat the condition or alleviate symptoms.
Lifestyle changes:
This may include changes in diet, exercise, and other habits to help manage or prevent the condition.
Therapy:
In some cases, therapy may be recommended to help manage symptoms or address underlying psychological issues.
Other treatments:
Depending on the condition, other treatments such as radiation therapy, chemotherapy, or alternative therapies may be recommended.
Importance of Integrated Treatment
Treating dual diagnosis requires an integrated approach that addresses both mental health disorders and substance abuse.
For the best possible outcome, an effective treatment plan must consider the unique needs of the individual and the most appropriate interventions.
This includes addiction treatment as well as medication management, therapy, and counseling programs for mental health disorders.
It is also important to maintain open communication with healthcare professionals, stay engaged with support groups and rehabilitation programs, and remove potential triggers that could lead to relapse.
Overcoming the Stigma
A dual diagnosis carries a certain level of stigma, which can lead to avoidance of seeking treatment. Unfortunately, the negative perception and judgmental attitudes towards mental health disorders and addiction still persist.
It is essential to remember that a dual diagnosis is a treatable condition, and seeking help is the right decision.
Even for those who face multiple challenges, there is always time to heal and recover.
In summary, dual diagnosis, also known as a co occurring disorder, refers to the combination of a substance use disorder and mental health disorder.
It is important to understand the prevalence of this condition, the challenges involved in treatment, and the importance of an integrated approach that addresses both disorders.
It is also vital to remove the stigma that surrounds dual diagnosis and encourage individuals to seek the professional support they need to achieve positive outcomes.
There is one main factor that will determine your success as a life coach in 2023, and that’s search engine optimization (SEO). When it comes to SEO for life coaches 2023 is the year to put all your focus there.
2023 is a critical year for life coaches to focus on SEO because the coaching industry is becoming increasingly competitive, more and more people are searching for coaching services online.
With the pandemic causing a shift towards remote work and virtual services, the demand for online coaching has surged (and it’s going to tripple), making it more important than ever to have a strong online presence.
Additionally, search engines like Google are constantly updating their algorithms, making it crucial to follow the latest SEO strategies to ensure that your coaching business stays visible and competitive in the online marketplace.
Therefore, SEO for life coaches in 2023 is the key for growing and sustaining a successful coaching business in the modern world.
In this article, we’ll provide a complete SEO guide for life coaches for 2023, including everything you need to know to grow a successful coaching business.
SEO for Life Coaches 2023:
What is SEO for life coaches?
SEO is the practice of optimizing your website to rank higher in Search Engine Results Pages (SERPs) for relevant keywords.
SEO for life coaches refers to the practice of optimizing a life coach’s website and online content to increase its visibility and ranking on search engine results pages (SERPs).
This involves using relevant keywords, creating quality content, improving website architecture and user experience, building backlinks, and followin the latest search engine algorithm updates and trends.
Why SEO is Important for Life Coaches?
SEO for life coaches is essential. It helps you attract potential clients to your website.
Over 4 billion people use Google daily. Millions of them search for coaches or help with their problems. In other words, Google is THE BIGGEST reoccuring river of potential clients for your business.
When someone is looking for a life coach, the first thing they do is they search on Google. They will write something like “Find Life Coach” or “Life Coach near me”.
Some people go more specific, they write “How to get rid of anxiety”, “Mindset life coach”, or “Coaching for depresison”.
Whatever they type on google, the search engine calculates the best possible results for them and their needs, and gives them the ideal search results.
Ok, that’s all good, but how many mindset coaches are there? Millions.
So how can google decide to put YOU among the first searches instead of the other million coaches?
That’s where SEO for coaches comes in!
SEO for coaches is the art of showing among the first searche results on Google (and other search engines) for the things that your ideal clients are searching.
As a life coach you need to be visible to potential clients. That’s the bottom line.
You need a great online presence to make it easier for your potential clients to find you.
In order to do that, SEO should be your main priority.
By implementing effective SEO strategies, life coaches can attract more potential clients to their coaching services and gain a competitive advantage in the online marketplace.
The 4 Types of SEO for Life Coaches:
Before we start with SEO we need to know the 4 main types of SEO for life coaches: On page, Off page, Local and Technical SEO.
So let’s quickly explain each of them…
On page SEO for life coaches is the optimization of the content and the HTML on your website itself.
Off page SEO for life coaches is the optimization of factors outside of your website like backlinks, social media, online coaching directories.
Local SEO for life coaches is the optimization of your life coaching website to rank higher in local search results.
Technical SEO for life coaches refers to the process of optimizing your coaching website’s technical elements like architecture, website speed, mobile responsiveness, website security, and other technical factors that can affect the website’s ranking and user experience.
In this article we will focus more on the first 3 types of SEO for life coaches and we will assume your website is already structured the right way. (If you are unsure if your website has good Technical SEO please contact us at [email protected] so we can schedule a free analysis of your coaching website)
Before we start, we need to do keyword research.
This is the foundation. If you mess up here, the whole structure will be growing on top of the wrong foundations.
Why is Keyword Research Important for Life Coaches?
The first step in any SEO campaign is keyword research.
Keyword research involves identifying the keywords and phrases that your potential clients are using to search for the coaching services that you can provide.
Think of it like this, if you are a mindset coach you will want to rank for keywords related to mindset coaching. You don’t want to rank just for anything.
If you are a mindset coach and you sell an ebook about “How to Reframe Your Thinking for Success” why would you waste time creating content about “5 best foods to eat in the morning”?
Yes, you can relate the foods with health, and then health with having better thoughts, and in the end pitching your book…
But that’s too far-fetched!
Do you think people interested in morning nutrition are REALLY that interested in buying a book on reframing their thinking?
Not as interested as people who actively search for improving their mindset.
And these people do not search for “what to eat in the morning” they search for “how to improve your mindset” on Google.
How to Do Good Keyword Research for Life Coaches?
Before you know what keywords to use in your SEO strategy, you need to clearly define two things:
What exactly is your service or product that you are offering?
Who is your ideal client?
This will help you identify your main keywords.
Let’s say your service is mindset coaching and your ideal clients are busy online entreprenuers who want to improve their productivity.
From these answers you can derive few important keywords for your business:
Mindset coaching;
Mindset coaching for entrepreneurs;
Mindset coaching for productivity;
From here you can find related keywords by being a “little detective”.
How to find related keywords for coaches?
Make a word or excel file where you will write all your related keywords. Add 3 additional collumns: Search rate, Search intent, and Difficulty for ranking.
I will explain each of them but first let me tell you the process of identifying great keywords and related keyword phrases for your specific niche.
Write on Google your main keyword. Do not click search yet, just write the phrase. Google gives a dropdown list of related searches.
See the related searches around your main keyword. These are all related keyword phrases that you can add in your list.
Write these keywords.
Now, search each of the topics and see what it shows you for the first 10 results.
This is your competition.
Look at what type of content they are creating around your topics, the keywords they are using…
That’s a goldmine. Find related keywords and add them to your list.
Then, go to Ubersuggest or some other Keyword Research Tool and search your topics, look at the related keywords.
Write them on your list too.
Now put yourself in your readers’ shoes…
Who is your ideal client? What are they actually looking for when they are searching on Google? Do they look for a quick help or more in-depth explanation? Do they want to purchase something, a book, a product? Are they looking for a service?
That will give you a list of ideas you can use to do the same process of searching on Google like you did with your main keyword.
You can also use ChatGPT to give you a list of related keywords around your main topic (but I am not really sure about the results it will give you considering it is limited to searching the internet and it’s not up to date)
Ok. You have a big list of related keywords now.
So let’s start analyzing each of them…
How to analyze and identify target keywords?
Who better to ask how many people search for each of your keywords than Google itself?
The results will give you how many people search that exact keyword phrase monthly and what is the competition.
Bold all the keywords that are high in monthly searches and low in competition. This means that there is a high demand for that particular topic but not many people create content and rank on google around those keywords, so it’s easier for you to rank.
You can use a tool like Ubersuggest Chrome Extension to quickly check when you search on Google for those keywords the domain authority (DA) of the websites that rank first for those keywords. The lower the DA the easier it is for you to rank above htem.
The search intent collumn is about one question: what is the intent of the users that search for that keyword, do they want to inform, do they want to make a purchase, do they want to find a location…
You can find the intent by putting yourself in the “searcher’s shoes” or by looking at the content created by your competition for those keywords and their search results.
For example, if someone is searching “hire mindset coach” their search intent is to purchase. If someone is searching “how to improve my mindset” their search intent is informational and educational.
The search intent will show you the type of content you should create for those keywords.
Go through all of the keywords on your excel file and, as we said, bold the ones that are ideal: high search volume and low difficulty.
Those are your Target Keywords.
Once you’ve identified all your target keywords, you can optimize your on page SEO and website’s content to rank higher in search engine results pages (SERPs) for those specific keywords.
On Page SEO for Life Coaches:
On page SEO refers to the optimization of the content and HTML source code of your website’s individual pages.
For this you need a Content Strategy.
On your excel sheet, write 2 to 3 article ideas for each of your target keywords.
By creating content taylored around your target keywords you will increase your chances for ranking higher in search engine results pages (SERPs) for those specific keywords.
You can do this by optimizing meta tags, header tags, content optimization, and internal linking:
Meta Tags
Meta tags are snippets of HTML code that provide information about your website to search engines.
The two most important meta tags are the title tag and the meta description tag.
The title tag is the main heading of your page and should include your target keyword.
The meta description tag is a brief description of your page’s content and should also include your target keyword.
So for example, if you are writing an article around the keyword phrase of “minset coaching for productivity” your title should include this exact keyword phrase. It should be something like:
“Mindset Coaching for Productivity: 5 Easy Tricks to Do More In Less Time”
Or,
“Complete Guide to Mindset Coaching for Productivity”
As you can see, both titles contain the exact keyword phrase.
Make sure to include this keyword phrase in your URL and meta description too.
For this specific example, you can write something like this for your meta description:
“Do you want to accomplish more in less time? We share all the tricks in this comprehensive guide to mindset coaching for productivity.”
Having the exact keyword phrase you are trying to rank for in your URL, title and meta tag tells Google that indeed your article is about this exact keyword phrase when the search engine calculates who should be shown among the top searches for this query.
If you want to supercharge the SEO of your article, make sure to include the exact keyword phrase within the first paragraph too.
Header Tags
Header tags (H1, H2, H3, etc.) are used to structure the content on your page.
The H1 tag should include your target keyword and should be used for the main heading of your page. For best practice use only one H1 tag in your content.
H2 and H3 tags should be used for subheadings and should also include your target keywords. You can use as many as you like H2 and H3 tags.
In our example, the H1 could be added after a brief introduction of the topic of the article. It can look something like this:
“[Introduction] Not many people know the immense benefits of getting mindset coaching for productivity.
As a mindset coach, I’ve helped hundreds of clients fix their busy schedules and increase their productivity. In other words, accomplish more in less time.
It’s all about the mindset…
… [Introduction]
[H1] Mindset Coaching for Productivity: A Comprehensive Guide [H1]”
Content Optimization
Content optimization involves optimizing the content on your page to include your target keywords.
However, it’s important to avoid keyword stuffing, which can lead to penalties from search engines.
Instead, focus on creating high quality, informative content that includes your target keywords naturally.
As a rule of thumb, the percentage of how much you should include your exact keyword phrase inside your article is approximately 1 to 2% or up to two times per 100 words used.
Instead of calculating and obsessing, focus on delivering real value around your exact keyword phrase and 99% of the time your content will be optimized. However, it’s always good to know the numbers behind it so you can calibrate your writing.
Internal Linking
Internal linking refers to linking to other pages on your website from within your content.
The more content you create the bigger your list of options to choose from. You will have an article for almost every topic surrounding your niche.
This is called topical authority. Being the place to go if someone is looking for information about a certain topic.
Internal linking can help search engines understand the structure of your website and can also help distribute link equity throughout your site.
When linking to other pages on your website, use anchor text that includes your target keywords.
For example, in the sentence “As a mindset coach, I’ve helped hundreds of clients fix their busy schedules and increase their productivity. In other words, accomplish more in less time.” you can link to another article called “9 Secrets How to Accomplish More In Less Time” by using the anchor text that says “accomplish more in less time”.
This will give your other text “9 Secrets How to Accomplish More In Less Time” more SEO juice for the keyword phrase “accomplish more in less time”.
And it tells Google that on your website there is content for that exact keyword phrase too.
Incorporating all of these fundamentals in your content strategy will increase your website’s visibility, attract more traffic and lead to more leads and clients for your coaching business.
Off Page SEO for Life Coaches:
Off page SEO for life coaches refers to the process of optimizing a life coach’s online reputation and authority through external factors that are not directly on their website.
This includes tactics such as building high quality backlinks from reputable websites, social media marketing, influencer marketing, guest blogging, and online reviews.
Off page SEO signals demonstrate to search engines that the coach’s website is trustworthy, credible, and relevant, ultimately helping to improve the website’s ranking and visibility on search engine results pages (SERPs).
Let’s get back to the main question, “how Google decides to put YOU among the first searches instead of the other million coaches?”
You have content about mindset coaching and thousand of other coaches have content about mindset coaching too.
What decides who will be among the first searches on Google?
Something called Domain Authority (DA).
We mentioned DA before when we spoke about looking for easy to compete with keywords, remember?
A website’s DA determines how authoritative, reputable and thrustworthy a website is.
How to build authoritativeness in Google’s eyes?
Have backlinks (links that are leading to your pages) from other reputable websites.
Backlinks
Backlinks are links from other websites to your website.
Backlinks are important because they signal to search engines that other websites consider your content to be valuable and relevant.
Each backlink you get is like a vote that tells Google that the website linking to you is trusting your credibility over all the other websites for that particular topic.
But there is a difference from backlink to backlink.
So as a life coach, getting a link from an unknown website that was created yesterday is not as good as getting a backlink from TonyRobins.com for example. In fact, it can damage your reputation.
The higher the DA of the pages in the first positions of the keywords you try to rank for, the more high quality backlinks you will need to rank higher than them.
That’s why we said to look for websites with low DA for your keyword research. It’s much easier.
How to get backlinks from reputable pages with high DA?
Value. Huge amounts of value.
When you create content that not just solves the main issues of your readers but also offers more than they ever asked for, reputable websites will be willing to link to that.
Think about it. A website with high DA about Life Coaching, like Life Coach Code for example, creates an article about the most effective techniques to improve your mindset. There is a section in the content about productivity.
We would love to link to your article “Complete Guide to Mindset Coaching for Productivity” if it truly offers high value for our readers. It’s win win for both of us.
So the first “technique” to build high quality backlinks as a life coach is to create high quality articles.
Then, you can reach out to other websites in your niche and ask if they would be willing to link to your content.
You can use Hunter.io to find their email and you can write something like this for our previous example:
“Dear [Website Owner/Editor],
I hope this email finds you well. My name is [Your Name], and I am a life coach specializing in mindset coaching for productivity. I recently published a high-quality article on my website that I believe would be of interest to your readers.
The article, titled “[Title of Your Article],” provides actionable tips and strategies for improving productivity through mindset coaching. I believe it would be a valuable resource for your audience, and I would be honored if you could share it with them by linking to it from your website.
I understand that you likely receive many requests for link placements, and I want to assure you that I am not looking for a quick backlink. I have read and enjoyed the content on your website and believe that my article would be a great addition to the resources you offer.
If you are interested in reading my article and considering a link placement, please let me know, and I will be happy to provide you with the link and any additional information you may need.
Thank you for your time and consideration.
Best regards, [Your Name]”
Feel free to use this template (tweaking it according to your needs of course).
Social Media
Social media can be a great way to show credibility and reputation.
There is a difference when someone sees 100 followers and 100,000 followers. We are biased to trust and like content if the account has more followers.
However, when it comes to SEO and your journey to rank high on Google as a coach, social media contributes in a different way.
Google appreciates visits outside of its platform.
So, if you bring people to your articles outside of Google and organic search, Google sees that as a great sign to send you more traffic.
I know, it’s a vicious spiral, but once you are riding upward it’s the best thing ever.
Social media is an excellent way to promote your coaching business and attract potential clients to your website outside of Google.
To optimize your social media profiles for SEO, make sure to include your target keywords in your profiles and posts.
Online Directories
Online directories are websites that list businesses in a particular niche or location.
They can be an excellent way to attract potential clients to your website.
There are many directories for coaches that you can ask to join like:
Life Coach Code Directory (we offer authorship where you can publish content on our website and backlink to your articles and content to improve your SEO) Apply here to join.
These directories can help life coaches increase their online visibility and attract potential clients to their website.
By creating a profile on these directories and optimizing it with relevant keywords and information about their coaching services, coaches can improve their chances of being found by people looking for a life coach.
Additionally, being listed on reputable directories can help coaches establish credibility and authority in their niche, which can further enhance their online reputation and attract more clients.
To optimize your online directory listings for SEO, make sure to include your target keywords in your business description and category.
By implementing all of these effective off page SEO strategies, life coaches can improve their online presence and attract more potential clients to their coaching services.
Local SEO for Life Coaches:
Local SEO for life coaches focuses on optimizing your online presence for local search results.
If your business operates locally, for example only in New York, you want people from New York to see your content.
You really have no use of your content being served to someone in Europe who wonders what is mindset coaching when they search on Google.
Your whole keyword and content strategy should be focused locally.
By targeting potential clients in your local area, you can attract more qualified leads to your website and increase your chances of converting them into paying clients.
The strategy and principles for Local SEO are basically the same as we spoke before but with a little twist to target local clients.
Here is what you should do:
1. Optimize Google My Business.
Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google, including Google Maps and search results.
As a life coach, you should claim and verify your GMB listing and optimize it by providing accurate and complete information about your coaching services, including your name, address, phone number, website URL, hours of operation, and photos.
You should also encourage clients to leave reviews on your GMB listing, as this can improve your local search rankings.
2. Use Local Keywords.
Local keywords are phrases that include the name of your city or region and the services you offer, such as “life coach in Los Angeles” or “mindset coaching in New York.”
By including local keywords in your website content, blog posts, and social media profiles, you can improve your chances of being found by people searching for life coaches in your area.
3. Create Local Content.
Creating content that is relevant to your local community can also improve your local SEO.
For example, you could write blog posts or create videos about local events, attractions, or issues related to personal development or wellness.
If you’re looking for an effective way to engage your audience, consider incorporating an online video editor into your content creation process.
This tool can help you produce high quality videos that resonate with your local audience, making it easier to attract local followers and establish yourself as a trusted authority in your area.
4. Build Local Backlinks.
To improve your local SEO, you should try to get backlinks from other local websites, such as local business directories, community organizations, or news outlets.
You can also reach out to other local businesses or bloggers and offer to exchange links or collaborate on content.
If you incorporate all of these tactics for your local SEO your coaching website will have a higher chance to rank higher in local search results.
FAQs About SEO for Coaches for 2023:
What are the best SEO keywords for life coaching?
The best SEO keywords for life coaching will depend on your specific niche and target audience. However, some popular keywords include “life coaching,” “personal development,” “career coaching,” “relationship coaching,” and “mindset coaching.” Conducting thorough keyword research can help you identify the most effective keywords for your coaching business.
How can I market myself as a life coach?
To market yourself as a life coach, start by creating a strong online presence through your website and social media platforms. You can also offer free coaching sessions, create valuable content like blog posts and videos, attend networking events, and collaborate with other professionals in your industry.
Is there a market for life coaches?
Yes, there is a growing market for life coaches as more people seek to improve their personal and professional lives. According to the International Coach Federation, the coaching industry is estimated to be worth over $2 billion annually.
How do life coaches attract clients?
Life coaches can attract clients through a variety of methods, including creating valuable content, offering free coaching sessions, networking with other professionals, optimizing their website for SEO, and leveraging social media platforms to connect with potential clients.
Where do life coaches find clients?
Life coaches can find clients through a variety of channels, including their website, social media platforms, referral networks, professional organizations, and online coaching directories.
Is life coaching in high demand?
Yes, life coaching is in high demand as more individuals seek guidance and support in their personal and professional lives. The demand for life coaching is expected to continue growing in the coming years, making it an attractive and lucrative career path for many aspiring coaches.
What you should remember?
In conclusion, SEO plays a critical role in helping life coaches grow their business and reach their ideal clients in 2023.
By conducting thorough keyword research, optimizing their website’s on site and off site SEO, and implementing local SEO strategies (if applicable to their business strategy), coaches can increase their visibility in search engine results and ultimately drive more traffic to their website.
As technology continues to evolve, it’s important for coaches to stay up to date with the latest SEO trends and techniques and adapt their strategies accordingly.
By putting in the time and effort to optimize their online presence, coaches can position themselves as trusted experts in their field and attract more clients to their coaching business.
One of the easy ways you can improve your authority as a coach RIGHT NOW, is by becoming a published coach on Life Coach Code or by getting your own interview published on our platform. Apply through this form so we can see if you are a great fit.
Car accidents can have a significant impact on an individual’s emotional wellbeing.
Even if there are no serious physical injuries, individuals may experience a range of emotional reactions.
It is essential to recognize and address these emotions to avoid long term effects.
This article will provide information on the common emotional reactions after a car accident, coping strategies, signs that may indicate professional support is necessary, resources available, and tips for providing emotional support to someone after a car accident.
Coping With the Aftermath After A Car Accident:
Common Emotional Reactions After A Car Accident:
According to a study by the National Center for Biotechnology Information (NCBI), approximately 39% of individuals involved in car accidents develop psychological distress symptoms.
These symptoms can include anxiety, fear, shock, anger, guilt, and confusion.
Individuals may also experience physical effects such as headaches, nausea, insomnia, and fatigue.
For some individuals, these symptoms may last for a few days or weeks, while others may develop Post Traumatic Stress Disorder (PTSD).
PTSD is a mental health condition that develops after experiencing or witnessing a traumatic event.
Symptoms of PTSD may include flashbacks, nightmares, avoidance behavior, and emotional detachment.
Coping Strategies After A Car Accident:
It is crucial to seek help when experiencing emotional distress after a car accident.
There are several coping strategies that individuals can use to manage their emotions, such as talking to a trusted friend or family member, practicing mindfulness or meditation, and engaging in physical activity.
Individuals can also seek professional help from a mental health professional, such as a therapist or counselor.
A mental health professional can provide coping strategies and help individuals work through their emotions.
Signs of Professional Emotional Support:
Some individuals may require professional emotional support after a car accident.
Signs that may indicate professional help is necessary include prolonged feelings of sadness, anxiety, or fear, the inability to perform daily activities, changes in sleeping or eating habits, and the use of drugs or alcohol to cope with emotions.
Resources Available for Emotional Support:
After a car accident, individuals may require emotional support to cope with the physical and emotional trauma they have experienced.
There are various resources available for individuals seeking emotional support, and these resources can vary in accessibility, cost, and type of support provided.
Additionally, car accident attorneys can provide referrals to mental health professionals who specialize in trauma and car accidents.
Here are some of the most common resources available for emotional support after a car accident…
Support Groups:
Support groups bring together individuals who have experienced similar trauma, such as car accidents.
They can provide a safe and supportive environment for individuals to share their experiences, emotions, and coping strategies.
Support groups can be in person or online and can be facilitated by mental health professionals or volunteers.
Online Forums:
Online forums provide a space for individuals to connect with others who have experienced similar trauma.
They can be helpful for individuals who may not have access to in person support groups or prefer to connect with others anonymously.
Online forums can be accessed through social media platforms or specific websites.
Hotlines:
Hotlines offer immediate emotional support to individuals who may be experiencing distress.
These hotlines are usually staffed by trained volunteers or mental health professionals and are available 24 hours 7 days per week.
Individuals can call or text these hotlines for emotional support and crisis intervention.
Mental Health Professionals:
Mental health professionals, such as therapists, psychologists, and counselors, specialize in providing emotional support and treatment for individuals experiencing mental health conditions.
They can provide coping strategies, emotional support, and therapy for individuals experiencing emotional distress after a car accident.
Car accident attorneys can provide referrals to mental health professionals who specialize in trauma and car accidents.
They can also offer legal support and guidance for individuals seeking compensation for physical and emotional injuries sustained in a car accident.
It is essential to find a resource that is accessible, affordable, and effective for each individual’s unique needs.
While some individuals may find support groups or online forums helpful, others may require more intensive therapy and mental health treatment.
It is also important to note that emotional support may be an ongoing process, and individuals may require different types of support at different stages of their recovery.
Tips for Providing Emotional Support to Someone After A Car Accident:
Friends and family members can play a vital role in providing emotional support to individuals who have experienced a car accident.
It is essential to listen to the individual’s feelings and avoid minimizing their emotions.
Individuals can also encourage their loved ones to seek professional help and provide support during this process.
Coping with the aftermath of a car accident requires recognizing and addressing the emotional impact it can have on an individual.
Common emotional reactions may include anxiety, fear, and confusion, and coping strategies such as seeking professional help, talking to a trusted friend or family member, and practicing mindfulness can help manage these emotions.
Signs that may indicate the need for professional emotional support include prolonged feelings of sadness, anxiety, or fear, changes in sleeping or eating habits, and the use of drugs or alcohol to cope.
There are various resources available for emotional support, such as support groups, online forums, and hotlines, and car accident attorneys can provide valuable resources to individuals seeking emotional support after a car accident.
Friends and family members can also provide emotional support by listening and encouraging their loved ones to seek help.
To further your knowledge on this topic, you may want to consider exploring the legal aspects of car accidents and personal injury claims.
It may also be beneficial to learn about other coping strategies for managing emotional distress, such as cognitive behavioral therapy and medication.
By understanding the emotional impact of car accidents and the resources available for support, individuals can take steps towards healing and recovery.
Car accidents can be traumatic and overwhelming experiences, leaving drivers and passengers feeling shaken and unsure of what to do next.
However, knowing what to do in the immediate aftermath of an accident is crucial for ensuring your safety and protecting your legal rights.
According to the National Highway Traffic Safety Administration, there were over 36,000 fatalities due to car accidents in the US in 2019, and over 2 million people were injured in car accidents.
These statistics highlight the importance of knowing what steps to take after an accident in order to minimize the risk of injury and property damage.
In this article, we’ll provide a step by step guide for what to do immediately after a car accident, with the added perspective of how a car accident attorney can assist you.
From ensuring safety to collecting information to notifying authorities and insurance companies, we’ll cover all of the key steps you should take in the immediate aftermath of an accident.
By following these steps and consulting with a car accident attorney, you’ll be better equipped to handle the aftermath of a car accident, protect your legal and financial interests, and ensure that you receive the compensation you deserve.
What To Do Immediately After A Car Accident:
After a car accident, it’s normal to feel shaken and unsure of what to do next.
However, the steps you take in the immediate aftermath of an accident can have a significant impact on your physical and financial well being.
Here’s what you should do:
1. Ensure Safety.
The first priority after a car accident is to ensure everyone’s safety.
Check yourself and any passengers in your vehicle for injuries.
If anyone is injured, call 911 or ask someone nearby to do so.
If no one is injured, move your vehicle to a safe location, such as the side of the road.
Turn on your hazard lights and set up warning triangles or flares to alert other drivers.
2. Collect Information.
After you’ve ensured everyone’s safety, it’s important to collect information about the accident.
Exchange contact and insurance information with the other driver(s) involved in the accident.
Record details about the accident, including the time, date, location, and weather conditions.
Take photos of the accident scene and any damage to the vehicles.
3. Notify Authorities and Insurance Company.
Depending on the severity of the accident, you may need to file a police report.
Contact your local law enforcement agency to report the accident if there are injuries, significant property damage, or if the other driver involved in the accident is not cooperating.
Additionally, notify your insurance company of the accident as soon as possible.
Follow any specific procedures or protocols outlined by your insurance company.
Next Steps.
Once you’ve taken the immediate steps to ensure safety, collect information, and notify the necessary authorities, there are a few additional steps you should take.
First, seek medical attention if necessary, even if you don’t feel like you’ve been seriously injured.
Some injuries, such as whiplash, may not become apparent until several hours or days after the accident.
Additionally, follow up with your insurance company to assess the damage and begin the claims process.
Finally, if the accident resulted in significant damage, injuries, or other complications, consider speaking with an attorney to protect your legal and financial interests.
What you should remember?
While car accidents are never easy to deal with, knowing what to do in the immediate aftermath can help you protect your physical and financial well being.
By ensuring safety, collecting information, and notifying authorities and insurance companies, you can take the necessary steps to minimize the risk of injury and property damage, and protect your legal and financial interests.
However, it’s important to remember that the aftermath of a car accident can be a difficult and emotional time.
Don’t hesitate to seek support from friends, family, or a mental health professional if you’re struggling to cope with the aftermath of the accident.
In addition to the immediate steps outlined in this guide, consulting with a car accident attorney can provide additional benefits after a car accident.
An experienced attorney can help you navigate the complex legal system, negotiate with insurance companies, and ensure that you receive the compensation you deserve.
A car accident attorney can review your case and provide advice on the best course of action, including whether or not to file a lawsuit.
If necessary, an attorney can also represent you in court and help you obtain a favorable settlement or judgment.
In cases where fault is disputed or there are multiple parties involved, a car accident attorney can help ensure that all parties are held accountable for their actions.
An attorney can also assist with gathering evidence, identifying key witnesses, and building a strong case on your behalf.
