Marnie Stockman and Nick Coniglio are one of the coaches that we found this month and we did a little interview with them. They impressed us with their innovativeness and passion for helping others.
They began by recognizing that no amount of tools or strategies could compensate for a lack of clarity in who someone is at their core. For Marnie and Nick, real transformation happens when people understand their values, strengths, blind spots, and learn to align their daily actions with that deeper awareness.
They also discovered that the same principles that guide great companies (vision, culture, accountability, and adaptability) can be applied to individuals. By teaching people to see themselves as both the CEO and the product of their own lives, they empower clients to make choices with confidence and to design their futures intentionally rather than reactively.
They continue to expand their mission through coaching, speaking, and technology, meeting people wherever they are on their journey. Whether through a workshop, a one on one session, or the upcoming Blue app, their goal is the same: to equip people with a practical framework for growth that is sustainable, empowering, and deeply personal. Here is what they said…
Meet Life Coach Marnie Stockman and Nick Coniglio:
Name: Marnie Stockman and Nick Coniglio
Pillar: The Mind
Who are these coaches for: Students and individuals who want to become CEOs of their own selves and take control of their life.
How they can help: Through their brilliant framework that you can find in the book called the Business of You and an app they are developing called Blue that puts a coach inside every student’s pocket.
First of all, how are you and your family doing after these Pandemic times?
Grateful.
We came through healthy, and that’s no small thing.
The pandemic reminded us of the importance of slowing down and really checking in, not just with our own families, our employees, students, and mentees.
How did the coronavirus pandemic affect your clients? Did it affect you at all?
When we launched our SaaS company on Halloween 2019, the plan was conferences and in person meetings.
Then the world shut down.
Overnight, we had to throw out our go to market plan.
But our vision didn’t change.
We knew IT business owners needed help more than ever, so we got scrappy, hosting Zoom calls, building community online, solving problems one conversation at a time.
Because IT became even more essential during the pandemic, the business grew fast.
Three years later, we sold it for eight figures.
It taught us something we carry everywhere now: the best-laid plans might crumble, but if your vision is strong, you’ll always find a way forward.
What are the biggest lessons that you learned in this pandemic?
That connection beats perfection.
The people and companies who made it weren’t the ones with a polished five year plan.
They were the ones who adapted, who stayed human, who kept relationships at the center.
We learned to stop waiting for perfect and start showing up.
Do the work.
The Origin:
Tell us about you, your career, how you started with your coaching career?
We’ve always been “kitchen table” people.
Marnie started as a high school math teacher (selling pre calculus to teenagers!) and later led teams in education and tech.
Nick came up through IT leadership and customer support.
We met in the EdTech world and spent years swapping stories about the same themes: students unsure of their path, business owners struggling to scale, and people stuck in the frustrating space between potential and action.
Out of those conversations, we built a SaaS company for IT business owners.
It wasn’t flashy, just one problem at a time, one conversation at a time, but it worked.
We scaled it, sold it, and realized the deeper truth: the real problems weren’t just about tech or strategy.
They were about leadership, character, and knowing yourself.
That, and Ted Lasso (we also wrote the book Lead it Like Lasso) is what pulled us into helping others become the best versions of themselves.
It is what led us to write The Business of You.
We wanted to take what we’d learned at the kitchen table, with our kids, our mentees, our employees, and clients, and build a framework to help people run their lives with the same intentionality as a business.
Clear vision.
Core values.
And all the “departments” working together.
What was your biggest obstacle that you had to overcome in your life that made you who you are today?
More than a dozen years ago, we worked for the same EdTech company.
A company that was acquired 3 times in 18 months.
By the final acquisition, the new company’s values clashed with ours.
They claimed to believe in “raving fans” and “customer success,” but their actions showed otherwise.
We had a choice: stay and compromise, or walk away and build something aligned.
We chose alignment.
It wasn’t easy, walking away from security never is, but it was freeing.
That moment taught us a core truth: success without alignment isn’t really success.
That’s the heartbeat of everything we do now.
The Coaching Style:
How do you innovate with coaching your clients?
We built The Business of You around the idea that you’re not just the CEO of your life, you’re running all the departments.
HR is where you define your values and set your rules of engagement.
Finance is how you manage your resources.
Marketing is how you show up in the world.
Product Development is how you keep growing your skills.
Every department matters.
And how you reflect on the work of each department is critical: Would you hire you? Would you invest in you, based on your habits and skills?
Our coaching helps people recognize and run those departments intentionally.
And the innovation?
We’re building an app (Blue) that puts a mentor in every student’s pocket, so the coaching doesn’t stop when the call ends.
Our focus is really on helping students ask the right questions, tell their stories, and lead their lives.
This is what they need to stand out in a very automated and crowded world so they can get into the college of their dreams or get the internship or job that is perfect for them.
What’s unique about your coaching approach?
A lot of folks say, “Be the CEO of your life.”
That’s a nice slogan, but here’s the problem: most CEOs don’t actually know how every department works.
We don’t stop at the metaphor.
We hand you the playbook.
We walk you through the departments of your life, HR (your values and people), Finance (your resources), Marketing (how you show up), Product Development (how you grow).
Because you can’t outsource your values…
You can’t outsource your vision…
You can’t outsource your growth…
And here’s the real differentiator: we’re not just talking about it, we’re building an app to put a mentor in every kid’s pocket.
Growth doesn’t just happen in a coaching session or a classroom.
It happens in those small, everyday moments where you need clarity, confidence, or a nudge forward.
That’s what the app delivers: practical tools, gamified challenges, and guidance on demand.
That’s what makes us unique.
It’s personal, it’s practical, and soon it’ll be scalable.
So no student has to figure this out alone.
What benefits do your clients get after working with you?
Clarity.
They know who they are, where they’re going, and how to take ownership of the journey.
And clarity creates confidence, whether that’s landing a job, building a network, or just waking up with a sense of purpose.
Do you use any specific tools to be efficient with your clients?
Yes, the Business of You book is the framework that we wrote because it is the process we used over and over again.
We are building the app we have mentioned, it is called Blue.
You’ll actually see it in action in our book, where the main character uses it, and then you’ll get to use it yourself when it launches.
The waiting list is open at thebusinessofyou.ai.
The Impact:
If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?
The most important project you’ll ever work on is YOU.
What is the greatest lesson you have learned in your life?
Character and self awareness are everything.
Skills can get you in the door, but it’s who you are, and whether you know yourself, that determines what you do once you’re there.
That’s why The Business of You is built around departments.
Every business has them, and so do you: HR, Finance, Marketing, Product Development, and more.
HR isn’t about payroll, it’s about people… It’s where you define your values, set your rules of engagement, and decide who you want on your team.
Finance is about the way you use your resources, like time, not just money.
Marketing is how you show up.
Product Development is how you grow.
When you stop drifting and start running those departments intentionally, life gets clearer.
You gain confidence.
You stop waiting for opportunities and start creating them.
And you realize the most important project you’ll ever work on is you.
Your final thoughts?
If you’re looking for perfection, we’re not your people.
If you’re looking for progress, perspective, and a little fun along the way, pull up a chair at the kitchen table.
Our philosophy is simple: you are the most important project you will ever work on, so get to work.
Where Can You Find Marnie Stockman and Nick Coniglio?
If you liked this interview and if you would love to become a successful CEO of your own life, go to The Business of You or Lead It Like Lasso and see how Coach Marnie and Coach Nick can help you.
If you’d like to peak a glimpse into their coaching, follow their Instagram and Facebook accounts, feel free to subscribe to their YouTube channel.
And if you’d like to connect more personally with them, you can do that through Marnie’s LinkedIn or through Nick’s LinkedIn as both of them work closely together. It was an honor having this interview with them.
