Find Life Coach | Meet Eddy Smits: How to Go From Professional Clown to Professional Coach, and Why They are More Related Than You Think?


Eddy Smits is one of the coaches that we found this month and we did a little interview with him. He impressed us with his dedication and client focused approach.

He started his career as a professional clown, and it lasted for 25 years. In that time, he helped hundreds of thousands of children to feel better about the things they were facing. Then he decided to become a coach. If you wonder how someone can go from being a professional clown to becoming a coach, you have no idea how closely related the two are.

He is using many tools and techniques he used in his clowning career to help his coaching clients. Being a professional clown is not an easy job, far from it. As Eddy says, you need to work in the moment, with each patient. You need to have a slightly different approach, focus on their unique problems, and find a way to help them change the perspective they have about those problems. Well, that’s EXACTLY what coaching is.

His coaching approach is focused on helping clients create new neural pathways so they can see their problems from a new, more empowering perspective, to find the positive within them that more often than not, is the solution to those exact problems. Here is what he said.

Meet Life Coach Eddy Smits:


Name: Eddy Smits

Pillar: The Mind, The Heart

Who is this coach for: Anyone who wants to change their perspective and equip themselves with tools for life that will help them improve their wellbeing.

How they can help: By using techniques he learned from his clowning career to change the perspective of his clients, equipping them with helpful tools, and using an app that helps in creating new neurologic pathways.

First of all, how are you and your family doing in these Pandemic times?

My family and I are doing well, thank you, and I hope we can say the Pandemic is over now.

How does the coronavirus pandemic affect your clients? Did it affect you at all?

If anything good has come from the pandemic then it is that many people started to reflect on their life and realized life is short.

Most people have picked up their old habits in the meantime, but there is a group that has turned their life around.

A coach can help orientate this new direction or help those who don’t know how to do it or who need accountability.

The Coronavirus changed my way of working completely.

I started working 100% online and I have been doing it since. I won’t go back to coaching in person.

By working online, I created more time for myself and my family and reduced my stress level so I can serve my clients better. I also can serve more clients.

So, looking back at the pandemic, I did what I teach my clients and that is seeing the positive side of a negative thing.

How bad it may seem, you can always turn it into a positive thing.

What are the biggest lessons that you learned in this pandemic?

We need human beings around us, we are social creatures, not made to be alone.

We bloom around people and perish in solitude.

I also saw a lack of leadership in how the pandemic was handled by most countries and governments and saw how people followed these leaders without thinking for themselves and accepting non logical measurements.

That’s why I am more than ever convinced that coaches can play a positive role in society.

I believe that coaches can bring a lot of well being into this world.

I also believe that the work of coaching should be a skill, teachers learn in their education.

As a society, we would benefit a lot from it.

Many problems we have today could have been avoided.

The pandemic forced me and a lot of other people to stand still and observe what’s going on with themselves and with the world.

The Origin:

Tell us about you, your career, how you started with your coaching career?

I was a professional clown for 25 years. During my 10 years as a hospital clown, I visited more than 10.000 sick and palliative children.

To be able to do this work I needed to demonstrate great leadership.

You are not only dealing with a sick or dying child, but also with hospital staff, nurses, doctors, and overprotecting parents.

As a clown, you’ve got no authority at all, but still, you’ll have to find a way to deal with all this and still do your work with the children.

Being a hospital clown requires more than a red nose and big shoes.

Through hospital clowning, I learned so much about life and people.

I discovered there is something like a universal truth.

More than 2000 years ago, great philosophers talked about the same challenges as we have now in human relationships and the solutions are also the same.

Technology changes fast, but the human mind doesn’t follow.

In 2012, I used these insights to write the book, “Model C“, about how you can use these universal principles used by the hospital clown in your daily life and business.

Writing this book gave me a boost in my personal development and was the foundation to start coaching.

In 2015, I suffered burnout and stopped working for two years.

In 2018 I started coaching.

During the pandemic, I had to take my business online and educated myself in coaching by taking several online courses.

I soon found out that the principles I used as a clown came in handy to coach people.

There were a lot of similarities with the work I did in hospitals.

That motivated me and I decided to make coaching my full time job.

What was your biggest obstacle that you had to overcome in your life that made you who you are today?

I wanted to be a clown late 80s.

There was no internet back then.

I lived in a small village in Belgium, and people thought I was crazy.

My parents didn’t understand me and were devastated I gave up a good job as a teacher.

It took a while too before my friends took me seriously.

How could I make a living, being a clown? That was what everyone was thinking.

So, I got little support.

Again, it was pre internet so I couldn’t find many peers.

But my passion drove me and slowly I started to find the information I needed and take the necessary action.

I had no experience in being a clown or having a business.

People often forget that being a clown is a like any business, especially when you want to make a living out of it.

The only thing I knew was that I wanted to work with children, but not in an educational way as a teacher.

As a teacher, I wasn’t fulfilled at all.

Finally, it took me 10 years to make a living out of it.

I encountered some rough times but looking back, I needed my failures to become a good clown and do the things I dreamt of.

I performed for 100 thousands of children, made 25 theater productions, directed a movie, developed several education projects, did a lot of voluntary work, and had a world class balloon act.

I traveled to 20 countries and if I could, I would do it all over again.

There is not a single regret.

In short, I made my dream come true.

The Coaching Style:

How do you innovate with coaching your clients?

My approach with clients is the same way as I worked as a hospital clown.

The most important thing is to focus fully on your client and to be in the now.

That’s also what a clown does.

Of course, I work a lot with humor.

Humor opens people up and takes away the heaviness.

No challenge or problem must be taken too seriously.

There is always a positive side to every problem that’s often the way to overcome your problems.

I learned it the hard way as a hospital clown.

When you visit a child that has only a few months, weeks, or even days to live, finding a positive side can be a challenge, however when you do find it, the child and its parents receive a priceless gift.

What’s unique about your coaching approach?

I coach with the same attitude and techniques as a hospital clown.

Curious, open, non judgmental, in the now, positive with a clear goal in mind but no fixed plan.

Sometimes it takes a while for people to understand because they don’t have a clue what a clown does, but once they understand, they get great results.

What benefits do your clients get after working with you?

My coaching allows them to be able to see things from another perspective.

People look at life and their problems through a very narrow window.

As a child, we looked at our teachers, adults, and our parents and how they resolve problems and accept this as truth or the only way to go.

But most teachers and parents, however well meant, fail to arm children with tools they can use when they become adults themselves, and again, you can’t blame them.

You can’t teach what you don’t know yourself.

The society we currently live in changes very fast and we need sustainable tools.

Tools that can be used throughout our life until we die.

Tools that are based on human connections and self knowledge because no matter how technology will change, interhuman connections will never change.

These are the tools I equip my clients with, so they can improve their overall well being.

Do you use any specific tools to be efficient with your clients?

I work with an app that allows me to create new neurologic pathways with my clients so that they will have faster results with my coaching afterward.

They do exercises and follow the app for six weeks.

I believe this is the future of coaching, using technology to speed up the process.

It’s a little bit like installing a new operating system that gives your clients a lot of self knowledge so they can start working on themselves.

It is also a way to speak the same language and not have to explain things over and over.

The Impact:

If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?

If tomorrow, you will die, did you have a fulfilling life?

If not, start changing the things you don’t like NOW.

Don’t wait until tomorrow.

What is the greatest lesson you have learned in your life?

Self development is the way to well being, performance, and relationships, in other words, all we need to be happy.

Your final thoughts?

Coaching is one of the easiest sectors to get into, but the hardest to succeed in.

The only thing you need is a computer and a WIFI connection but there is more to it than meets the eyes and making a descend income with it, is a challenge.

The statistics confirm this.

I encountered the same kind of challenges when I wanted to be a clown.

Anyone can say he or she is a clown but making your living with it is not as easy as it may seem.

I encourage however everyone that is aspired to become a coach to do so.

Getting into coaching is a great enrichment for your self development and well being.

To be able to coach others, you need to first become the person you want to be.

Even when you never will coach others, learning how to coach will give you so many insights into yourself that otherwise would have taken years or that you maybe never would have seen.

I believe coaching will change the world.

Where Can You Find Eddy Smits?

If you liked this interview and if you would love to change your perspective so you can better tackle your challenges, go to and see how Eddy can help you do that.

If you want to learn more about him, please watch his TED talk:

If you’d like to see how Eddy went to become a coach and how he is using the clowning skills he learned along the way in his coaching, watch this video:

If you’d like to connect more personally with him, you can do that through LinkedIn, Facebook or Instagram. It was an honor having this interview with him.

I help people upgrade their Spirit, Mind, Body, Heart to become the best version of themselves! After 10 years of writing, coaching and collaborating with top coaches from all around the world I have learned the best secrets to help you unleash your full potential! You can be a Superhuman! Write me at [email protected] if you have any direct question! Much Love!