Find Life Coach | Meet Ivan Nikolov: How to Reprogram Your Subconscious Mind To Free Yourself from Fear and Limitation?


Ivan Nikolov is one of the coaches that we found this month and we did a little interview with him. He impressed us with his deep understanding of the psyche and the subconscious.

He has an interesting approach to life. He and his wife have a mutual understanding, a deal. They refuse to live in fear, no matter what is happening in the world.

He understands how much the vibration of Fear affects us and our lives, how the nature of reality works, he knows that if you change your inner self, the outer world changes accordingly.

That’s why he is dedicated to help his clients uncover and release their subconscious blockages that keep them from moving forward in life. Here is what he said.

Meet Life Coach Ivan Nikolov:


Name: Ivan Nikolov

Pillar: The Spirit, The Heart

Who is this coach for: People who want to reprogram their subconscious minds to free themselves from fear and limitation, and step into their true authentic selves.

How they can help: Ivan helps individuals with a strong sense of life mission to create profound clarity and confidence in their true path so they can live a life of meaning and impact.

First of all, how are you and your family doing in these Pandemic times?

My wife and I both have a personal guiding rule, which is: we refuse to live in fear no matter what’s happening in the world.

We handle what needs to be handled and move on.

So, regarding the pandemic, we decided very early that we are going to live normal lives.

And we have.

How does the coronavirus pandemic affect your clients? Did it affect you at all?

It didn’t affect me at all and it didn’t affect my clients either.

I guess, in light of what I shared above about where I stand on this, I don’t attract clients who live in fear around this or are allowing their quality of life to be negatively affected to any significant degree.

What are the biggest lessons that you learned in this pandemic?

What so clearly stood out for me was how close to the frequency of fear humanity exists in.

Fear is the dominant energy of stress.

And when people as collective energy are easily downgraded to that level, it is very easy for them to succumb to manipulation and control.

It’s a sad affair to know that we are well into the 21st century but we as humans are still so easily subjected to fear and control, and so easily manipulated and bent to the desires and agendas of others who exploit the collective for their egoistic reasons.

The Origin:

Tell us about you, your career, how you started with your coaching career?

One day in 2016, I found myself holding my head in my hands over my laptop thinking “Nothing is working. I’m tired to be stuck. I need help.”

I remember the first thing that came to mind was to go on YouTube and search for videos by Tony Robbins, who I had stopped following some years prior.

One thing led to another, and shortly after that, I hired my first coach.

We worked together for 6 months.

I had been a fitness trainer before that but through my work with him, I understood that everything starts in the mind.

And I knew that I want to go as deep as I can in studying the mind, human psychology, and behavior, first to help myself and then to help others.

That’s how I became a coach.

Since then I’ve worked with many coaches and mentors, I’ve studied psychology extensively, got trained as an NLP master practitioner, and studied under some of the best minds in the coaching industry.

I also worked for an amazing company called Mindvalley.

This gave me access to the latest teachings of the leading minds in the areas of human behavior, psychology, practical spirituality, and optimized human performance.

And, due to the nature of my position, community manager, I also got to practice the skills that I was adding to my toolbox.

Seeking to understand the mind has always been most deeply inspired by the desire to help myself, to liberate myself from the compensatory behaviors I developed in early childhood, to let go of my learned limitations, and to move toward true inner freedom and peace.

That’s the work that I do with my clients as well.

What was your biggest obstacle that you had to overcome in your life that made you who you are today?

The biggest obstacle was to transcend my own learned inadequacies, insecurities, and scarcity.

And to not only intellectually understand, but deeply embody the knowing that there is nothing wrong with me and there has never been anything wrong with me.

And as a natural consequence of that, my coaching approach changed in the most dramatic ways too.

I now start each conversation, whether with a current or a potential client, or any person really, having the deep knowing that there’s nothing inherently wrong with them outside of the stories that they have and the evidence they have created over time about what’s wrong with them.

And my objective is to help them see the truth of who they are, and not who they perceive themselves to be.

Once that is experienced, the person is changed forever.

They can no longer go back to the old limited idea of themselves.

The Coaching Style:

How do you innovate with coaching your clients?

I love this question.

I approach transformation in an entirely different way.

With my clients, I don’t work at the action and results level.

We explore the deep seated survival mechanisms and emotional learnings that are the source of 90 percent of our actions (or more accurately, reactions) for most people throughout their entire lives.

In other words, we look at the deep subconscious programming that results in fundamentally feeling inadequate, insecure, and limited.

This, in turn, leads to constant subconscious self sabotage and learned smallness.

Over time, the work I do with my clients results in a complete transformation of the person at the level of self concept.

The person begins to perceive the world in an entirely different way.

And as a consequence of that, the person’s circumstances change and improve dramatically, seemingly without them “doing” anything to make these changes happen.

The reason why it works this way is very simple: the outer world is always a reflection of the person’s inner world (who they believe they are and how they believe the world is in relation to them).

What’s unique about your coaching approach?

I mentioned above but here it is again. My coaching methodology approaches change and transformation on the level of self concept and beyond.

I do not use “prescriptive” coaching that simply suggests different actions.

I help my clients completely shift their perspective of themselves, the world, and life.

The consequence of this is their world and their lives change fairly quickly to reflect that.

What benefits do your clients get after working with you?

Deep inner confidence, profound clarity that’s inspired by understanding the very fabric of life, an entirely new way of relating to themselves and others that’s free of neediness and attachment, profound trust in themselves, personal boundaries and ethical assertiveness (being able to compassionately say NO), authenticity, a deep sense of inner freedom and peace.

Do you use any specific tools to be efficient with your clients?

I do have tools in my toolbox (I am a trained NLP master practitioner, breathwork instructor, and more), but I do not rely on tools.

My coaching is based on a profound understanding of human psychology, the prime needs of the ego and the very fabric of life, early childhood conditioning, the compensatory mechanisms and subconscious programming we all function from.

I have a methodology that allows me to discover and excavate (in a non activating and non traumatic way) the deepest subconscious constraints, and to help my client dissolve these constraints for good.

What they are left with is the memories but without the crippling emotional charge.

And that’s called wisdom.

The Impact:

If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?

“There’s nothing wrong with you! There’s never been anything wrong with you. You are far more than you think. Give yourself permission to remember who you truly are. The time has come!”

What is the greatest lesson you have learned in your life?

Here is one of the greatest lessons:

I am not this meat suit.

I am not the labels I use to describe myself, those are useful but they point to useful identities, not to who I truly am.

I am not my childhood emotional traumas and survival compensations.

I am not any of the stories that I had held about myself throughout most of my life.

I am something indescribably bigger.

Coming from this perspective, fear for me is just a construct that is easily transmuted into other more useful energies.

The other lesson is:

A very significant and critical part of my personal evolution is to learn to make space for all of me, including the parts of me that are scared, the parts that fear abandonment, and even physical death.

And when I make space for all of me, I don’t have to walk around the planet in search of someone else to “complete me”.

This is how I now relate to others in a clean non needy and non attached way, my partner, my clients, and anybody else.

Your final thoughts?

Humanity desperately needs an upgrade.

The ways we still relate to each other and our planet are hard to fathom, especially for people who live in the 21st century.

Each person that finds liberation from their own hurt and suffering can potentially inspire many others to do the same.

This work creates a ripple effect of massive proportions.

I choose to believe that collectively we can shift the low frequency of humanity as a whole and start living and treating each other and the planet (our home) in far more respectful and wise ways.

Where Can You Find Ivan Nikolov?

If you liked this interview and you would love to see how Ivan can help you reprogram your subconsciousness to find inner freedom and peace, go to and discover the next step of your journey.

If you want to get a glimpse of his coaching, we highly suggest to follow his Facebook and Instagram accounts.

If you like to connect on a more personal level with him, you can do that through LinkedIn. It was an honor having this interview with him.

I help people upgrade their Spirit, Mind, Body, Heart to become the best version of themselves! After 10 years of writing, coaching and collaborating with top coaches from all around the world I have learned the best secrets to help you unleash your full potential! You can be a Superhuman! Write me at [email protected] if you have any direct question! Much Love!