Find Life Coach | Meet Laine Kaleja: How to Create Better Beliefs and Self Image?


We believe that being a life coach is really similar to being a superhero.

Each life coach is unique, like a superhero. They all dedicate their whole life helping people. Each with their own personal origin story and a special “superpower” they use to help others.

Most often, their superpower is first their greatest obstacle, and once they go through their own personal metamorphosis, they develop a skills to help others do the same. They uncover a truth that was within them all along. They transmute their flaws into their greatest strength.

Whatever it is, it’s a transformational process extremely similar like that of a Superhero.

And just like with the Avengers, we went on a mission to find all the unique life coaches with huge potential from all around the world and bring them together as the Earth’s Mightiest Supercoaches.

Laine Kaleja is one of the coaches we found and we did a little interview with her. She impressed us with her passion and experience. Here is what she said.

Meet Life Coach Laine Kaleja:


Name: Laine Kaleja
Pillar: The Spirit
Who is this coach for: Anyone who is willing to update their belief system and create better self image.
How they can help: She can help you find and update the beliefs about yourself that are keeping you stuck in life.

First of all, how are you and your family doing in these Pandemic times?

Pandemic time has been a time of many changes and interruptions of plans for me, just like most people in the world.

I am very thankful that my family and I have been staying healthy throughout all this time. Health is precious and something to be grateful for daily.

How does the coronavirus pandemic affect your clients? Did it affect you at all?

The coronavirus pandemic, of course, affects everyone, many people have been laid off. It never is a good thing, yet, every challenge hides within it a redirection and opportunity.

More people than ever are starting their businesses. And more people than ever are turning to their personal development, as they see that the way they have been living so far is not working anymore.

What are the biggest lessons that you learned in this pandemic?

My biggest lesson in this pandemic has been to trust the redirection. I was supposed to be spending all summer of 2020 in the USA selling books and earning good money so I could go into my business full time after the summer.

I had planned everything for that, and it was essential for me to go there. I was waiting for the borders to open until the end of June, when it became evident that I cannot go anywhere during the summer.

I didn’t have a place to live because the apartment I lived in was rented out for the summer months already. And I was extremely short of cash because my regular income was gone because of the pandemic, and I had not started my business yet.

During the summer, I lived pretty much in victim mode, “Why is this happening to me?” I thought I had been free from victim consciousness several years ago already. However, when we are thrown out of our comfort zone, that shows what is inside us. What kind of past programming runs the show.

I still had a lot of the past programming that needed to be released.

Although challenges are never pleasant, when we look at the big picture, we can see how they are often redirections for something better.

To become a great mindset coach, I had to face my shadows as well. I had to face my insecurities and mindset blocks on a new level than I had done it before to help my coaching clients on a deeper level.

The Origin:

Tell us about you, your career, how you started with your coaching career?

Coaching and mentoring others has always been a part of my life, but I had not considered it as a career and business option until recently.

I was part of an international student organization within the Southwestern Advantage company for more than ten years.

During the summers, we were selling educational books to families all over the USA and Canada. I was one of the student mentors there and led my team of students for several years.

That was more of a personal development program rather than just a sales job for students. And that is where I fell in love with helping people with their personal development.

Every time I could see how someone was growing as a person through different challenges and knowing I could be part of that, it was a truly fulfilling feeling.

As the pandemic started, I learned more about online business structures and the growing life coaching industry. At one point, I just realized, “It’s a no brainer this is the type of business I was meant for.”

What was your biggest obstacle that you had to overcome in your life that made you who you are today?

I could tell about many different minor obstacles, but I realize they all fall under one big internal obstacle.

My biggest internal obstacle that I have had to overcome so far has been the limiting belief of “I am not good enough.”

This limiting belief was sure dragging me around and limiting my decisions throughout my 20s. It was subconsciously sabotaging me in my professional life, personal life, relationships, finances, etc.

The climax point came when I started to build my coaching business.

First of all, I had postponed thinking about building my business for many years due to this limiting belief. And even after I started my own business, I doubted myself a lot.

I felt that I need to take one more course, learning something more before I can truly take action.

The Coaching Style:

How do you innovate with coaching your clients?

The more I dig deeper into the coaching industry, I realize there are so many different approaches and various advice.

I have the most respect for the coaches who “walk the talk” rather than trying to coach on what they haven’t done themselves yet.

Therefore, I only teach and have my clients do things I have done myself.

I have a holistic approach, we work to change things not only on a behavioral level but also mental and emotional level.

We use different mindset tools to get to the core issue of the problem and shift it into a positive momentum.

What’s unique about your coaching approach?

What’s unique about my coaching approach? As I mentioned earlier, I believe that changing things just on a behavioral level is not enough.

We need to also work on a mental and emotional level and even on a spiritual level. Yet, many people unconsciously think that they need to do more or find that one key strategy. And that will bring them where they want to be.

But to make significant changes that are beyond the level of starting to wake up one hour earlier in the mornings, we need to work with our limiting beliefs, release past emotional traumas and rewire our brain for a new identity.

When a client has a problem, I first look at what underlying beliefs they have about this sphere of life and what they think about themselves.

It is easy to notice through the language the client uses. It is not enough to change your actions, you also need to change your identity, the way you see yourself.

What benefits do your clients get after working with you?

When people work with me, they are experiencing a genuinely emphatic and tailored approach and my undivided attention to them.

Currently, I only work with clients 1 on 1. In the near future, I plan to launch a group program as well.

But working with clients 1 on 1 helps me to address their unique problems. By actively listening to my clients, I can guide them to become aware of past beliefs, improper reality perceptions, and hidden emotions that keep them stuck.

From there, we can start a true transformation to a new identity, the type of person who believes in themselves and takes the necessary action.

By leading my clients through this process, I can teach them the framework they can apply continuously in their lives instead of being a one time skill.

And we don’t just work with rewiring the brain, the goal is also to shift emotions. Because the mind can be thinking positive thoughts, but the body, the nervous system, is still attached to the same old emotions.

So we need to release and turn that around as well.

Do you use any specific tools to be efficient with your clients?

Yes, we do a lot of mindset work, exercises for goal setting and manifestation, such as Scripting.

We do a lot of journaling exercises so that clients can work more profoundly on the specific topic for the week, and I can pinpoint their weak points after checking this homework.

We also do breathing exercises to be more present and release tension, and guided visualization to create the “new version” of themselves faster, and several NLP techniques.

The Impact:

If you had a super megaphone that, when you speak into, the whole world will hear your message, what would you say?

I would say, “You are worthy, your time is precious, and what you can do when you follow your purpose is extremely valuable. Don’t you ever doubt that! And live every day as you would believe every single word of it.”

What is the greatest lesson you have learned in your life?

There have been many great lessons, but one significant that comes into my mind right away is how important our internal self image is, what we think about ourselves.

Like I mentioned, I have been working in direct sales during the previous summers in the USA. During the first summers there, I was struggling quite a bit in direct sales.

Any results I had were only the result of hard work.

It was around 2014 when I got first exposed to learning about limiting beliefs. I started to realize many negative beliefs about myself due to how my past experiences had conditioned me. I began to see how what I had so for thought about myself was not true.

Most of those beliefs about myself were not true. I had limiting beliefs that I am not communicative enough, not interesting enough, not confident enough, etc.

All those beliefs were impacting the way I was showing up with prospects. Because I saw myself as not confident, people also saw me like that.

And the reflection of that in their attitude made me feel more like that. I had to break that cycle.

I had to shift all my insecure identity to a version of Laine that is confident, interesting, and communicates well. I had to stop letting past experiences build up my identity.

When we change not only our actions but also the way we see ourselves, it opens up a whole new realm of opportunities.

I started to shift my beliefs about myself by turning my limiting beliefs into positive affirmations. I decided to show up with prospects by thinking and feeling like the confident version of me.

That made a tremendous difference, I led the conversation and close way more sales than before.

Your final thoughts?

I believe this is a time of significant changes in the world, and we can’t live anymore with the same old perception of reality and ourselves we have had so far.

We have to do the inner work to release the emotional traumas and limiting beliefs from them, anchor our confidence within instead of external things and people, elevate our mindset, and upgrade our skills. I believe every single person in this world feels deep inside that they are meant for something more than what they are doing right now.

The question is are they going to feed the voice of mediocrity that says to them, “It’s ok as it is,” or “I will make the voice of my purpose louder and louder until I am compelled to take action!”

Where Can You Find Laine Kaleja?

If you want to dive deeper into her work, you can check her website and learn all about how to update yourself to your greatest version.

It’s not just about thinking positive thoughts, or dealing with unwanted emotions, the greatest change comes when you change the beliefs and the image you have about your self. And she can help you exactly with that. It was an honor having this interview with her.